{HERMèS' SUCCESS HAS BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive exposure via social media sites advertising and marketing, star partnerships and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't changed a lot in decades; it does not have TikTok, and doesn't provide celebritie